27 types of content for brand building

It’s important to understand the different types of content that exist so you can decide which types best suit your brand.

Doing this will help you communicate your message in the best possible way and in the way your audience is most receptive to consume it.

Understanding the different ways you can present content to your audience matters because it will define important features of your content such as how to format your articles, the appropriate length of your article, the best-suited writing style and so forth. It’s so important to consider these details beforehand so you can create your content to suit the style of the article, instead of creating the content and then trying to get it to fit a particular style of article.

This is a preparation step you need to take into consideration every time you’re about to produce a piece of content. First, think about the topic you’re addressing and how it can be best communicated to your audience, then decide which of the following types of content would be the best way to deliver it to your audience and then finally, create the content to suit that style.

These are the most common types of content you can produce for online articles:

• Call to Action Post: This type of post is designed to get the reader to take a specific action.

• Case Study: Share someone else’s experience, both the successes and the challenges. Share their journey, their learnings and their findings to help others who are following a similar path.

• Cautionary Tale Post: Share a story that cautions the reader on what not to do.

• Checklist or Cheatsheet Post: Present a common or unseen problem and provide step by step solutions to that problem (this could also take the form of a list post).

• Competition or Giveaway Post: Promote a product or service by enticing the reader to enter a competition.

• Crowdsourcing Post: Feature user-generated content in a blog post (this could also take the form of a list post).

• Inspirational or Encouraging Post: Share an inspirational story designed to encourage the reader.

• Guide Post: Provide a helpful guide to products or services to help the reader make the best possible choice for whatever they’re seeking more information on (this could also take the form of a list post).

• How-To or Instructional Post: Teach the reader how to do or achieve something (this could also take the form of a list post).

• Interactive Post: Invite the readers to participate in an activity or campaign and then update the post with their feedback or contribution after having taken part.

• Interview: Interview someone and feature them on your blog.

• Launch Post: Launch a new product or service and write a blog post as an announcement.

• List-Post: A list post lists out the content of the article in an easily readable and digestible format so readers can easily skim the article. The titles of list posts often include a number in them, for example: “25 Gorgeous Instagram Templates for Your Online Business” and list the items of discussion throughout the post.

• Newsjacking Post: Write a blog post that comments on a typical situation in the media.

• News Report: Write a news report about something relevant to your brand.

• Personal Story: Tell a personal story which shares a lesson with the reader.

• Polarising Post: Take a side and share your opinion on an issue within your niche market or on a topic related to your brand.

• Profile: Profile someone or something, sharing background info and a story about the person or thing.

• Q&A: Write a post in “Question and Answer” format to help the reader understand a concept better.

• Research Breakdown: Write about research, surveys, studies or even academic papers in a blog post as it relates to your brand.

• Review: Share your opinion on something to help the reader decide whether it’s for them.

• Roundup: Summarize and compare related or competing products, services, events, features, etc. in a blog post (this could possibly take the form of a list post).

• Satirical Post: Make satire of an issue to make a point in an opinion piece.

• Suggested Resources: Suggest resources to the reader to help them solve a particular problem (this could also take the form of a list post).

• Thought Leadership: Lead the conversation about a topic, issue or trend in an opinion piece.

• Video Show Notes: Share thoughts about a video episode in a blog post or discuss the topic in greater depth.

• Podcast Show Notes: Share a blog post summarizing or discussing a podcast episode.

Rahul Lakhaney

Rahul Lakhaney

Co-Founder of CONQ | Growth Agency | 3X Author | Top Quora Writer of 2017 | Mission to Empower 1 Million Founders

Leave a Reply

Your email address will not be published.