38 Facebook Ad Terms Taking you from Novice to Expert [Glossary] For those of you that might be newer to Facebook Ads here is a list of all the commonly used online advertising terms to help get you up to speed! Every discipline in the world has its own language. Advertising is not the exception. Knowing the language puts you on the inside looking out. On the inside is where the good stuff happens. Ready to decode the jargon to make cake? Good? Good! PPE: Page Post Engagement WC: Website Conversion ATC: Add To Cart IC: Initiate Checkout CA: Custom Audience LAL or LAA or LLA: Lookalike Audience ROI: Return on Investment ROAS: Revenue on ad spend CPM: Cost Per Thousand Impressions CPC: Cost Per Click CTR: Click Through Rate CPE: Cost Per Engagement DPA: Dynamic Product Ads RT: Retargeting CPP: Cost per purchase CPA: Cost per acquisition TOF: Top of Funnel MOF: Middle of Funnel BOF: Bottom of Funnel LPV: Landing Page Views LP: Landing Page CBO: Campaign Budget Optimization OCU: One click upsell OTO: One time offer US: Upsell DS: Downsell XS: Cross Sell CVR: Conversion rate CRO: Conversion rate optimization VV: Video Views VC: View Content AOV: Average Order Value LTV: Lifetime Value CLTV: Customer Lifetime Value EPC: Earnings per click EPV: Earnings per view CPL: Cost per lead CPR: Cost per registration Free Download WordPress ThemesDownload WordPress ThemesDownload Nulled WordPress ThemesDownload WordPress Themes Freeudemy free downloaddownload samsung firmwareDownload Nulled WordPress Themesudemy course download free Rahul Lakhaney Co-Founder of CONQ | Growth Agency | 3X Author | Top Quora Writer of 2017 | Mission to Empower 1 Million Founders